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Wednesday, August 5, 2009

Free Web Icons!

40 Free And Useful GUI Icon Sets For Web Designers
"Icons are everywhere in a website and their primary purpose of guiding and giving out information to visitors is a highly important one. Other than words themselves, these little graphics within a website that tells you how you can move to the next page, cancel a transaction, checkout the cart and the likes, basically the entire navigation. In a general sense, they act as symbols that allow easier and smoother communication between the webpage and the person interacting with it."



Wednesday, July 29, 2009

Glazer Kennedy Insider's Circle Event

Encore Creations and evolveALOUD will be presenting on the latest methods using business event marketing, social media, online video and online reputation management in one powerful and synergistic force to evolve YOUR marketing!

Host:
Type:
Network:
Global
Date:
Wednesday, July 29, 2009
Time:
11:30am - 1:30pm
Location:
Orlando Chamber of Commerce 32804
Street:
75 S Ivanhoe Blvd
City/Town:
Orlando, FL
Email:

Monday, July 20, 2009

Three online video formats for the future | The Industry Standard

Three online video formats for the future | The Industry Standard

Posted using ShareThis

Wednesday, July 15, 2009

Video Optimization

The following is a list of tips from an article published on http://ask.enquiro.com/2007/how-can-i-optimize-my-videos/.

Video Optimization Best Practices and Tips

  1. Make sure that your video clips are relevant and informative – For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. Save the viewer the trouble and don't just upload a video for the sake of uploading a video.
  2. SEO Video Optimization Fundamental Tip #1: Give your video a Catchy Title – Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.
  3. Use Video as a Portal to other Content on Your Site – Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.
  4. SEO Video Optimization Fundamental Tip #2: Optimize your video for Important Key Phrases – You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.
  5. Provide Transcripts of your Videos – Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with onpage copy that can be indexed by the search engines.
  6. Keep Your Videos to five minutes or less – there is nothing worse than a boring video that goes on an on. If you have video content that is of long duration, consider breaking it up into smaller pieces and tag each accordingly. Not only does this make for better viewing pleasure, it also keeps the user looking for more.
  7. Make use of a Video Sitemap – For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap.
  8. SEO Video Optimization Fundamental Tip #3: Tag Your Videos – tag your videos with key phrases that are reflective of the content.
  9. Brand your Video with your Logo – Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos.
  10. SEO Video Optimization Fundamental Tip #4: Remember Inbound Linking Factors – Link to videos using important keywords in anchor text.
  11. Offer the Option to Embed Your Video – allow other users access to the coding that will allow them to embed your video on their website or their blog. Think viral marketing
  12. SEO Video Optimization Fundamental Tip #5: Add Descriptive Meta Data – optimize your video for relevant keywords and include a keyword rich description of your video content.
  13. Allow Users to Rate your Video – videos that receive higher ratings from users are the ones that users tend to favorite and save. You can bet that the search engines will pay attention to this when ranking these videos.
  14. Syndicate Your Video – Submit your video to RSS and syndicate your videos.

More on RSS and Blog Feeds!

A previous post on RSS Feeds needs to be updated with new findings.  The previously linked article is a good resource for creating your own RSS pages using Dreamweaver, but not the easiest way to include a Blog Feed on your website.
Upon further investigation, it turns out that Google's FeedBurner provides all the tools I was looking for.  Headline Animator and BuzzBoost will generate code that can be used on your site or any social network.  Headline Animator can be customized  by uploading your own background image.  The size of the uploaded image will define the size and appearance of your feed.
BuzzBoost provides more options for the content shown in the feed, but does not allow a background image to be supplied.  It will use your site's existing CSS to style the blog feed.
In order to get started, sign up for FeedBurner and register your blog.  All the options are provided in different tabs.

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Emerging Internet Technologies for Education

A colleague of mine writes an interesting blog on technology in the classroom. 
He continually provides new information to anyone interested in new media and education.  I've inserted a preview of his latest blog post, and a link to the entire blog.

"These inspiring, insightful videos make the case for stepping up the integration of technology in today’s classrooms"

"As an advocate of the use of Internet technologies in education, my fundamental goal is to inspire instructors and other members of the educational community to embrace the use of these technologies in today’s educational process. I’ve attempted to make the case myself in a couple previous blog posts, such as the popular 5 Reasons Why Educators Need To Embrace Internet Technologies and 10 Internet technologies that educators should be informed about. Of course, many others have made the case as well (and generally done so in a more captivating manner)as the videos below will attest."

- Kelly Walsh, Faculty Member at College of Westchester


Thursday, July 9, 2009

Create an RSS Feed

Ever wonder how to create an RSS Feed on your website? Here's a nice tutorial using Dreamweaver 8 or CS3.
Feed Tools in Dreamweaver 8 and CS3: RSS and XSL.
RSS or Blog Feeds can be a valuable addition to your website, whether it is personal or business. Blogs create an outlet for your personal voice and opinions, and also can be an important part of your website's optimization and page ranking. Why not maximize blog exposure by adding it to your site?